• Nissian New Gen
  • Nissian New Gen
  • Nissian New Gen
  • Nissian New Gen
  • Nissian New Gen
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NISSAN NEW GEN

Asian American Advertising Federation 2015 – Creative Campaign Of The Year

CHALLENGE

Nissan needed to provide a compelling and distinctive brand story to differentiate itself from major competitors like Toyota and Hyundai especially among the millenial: young professionals & young families.

BUSINESS OBJECTIVE

Elevate brand image, creating buzz and excitement.
Engage target deeper in the brand online.

TARGET AUDIENCE & INSIGHT

20 – 38, students, single young professionals and young couples with 0 or 1 kid. Millennial who want to be seen as expressive and modern and depend on KOLs & WOM to lead the way.

STRATEGY & SOLUTION

Nissan New Gen was the creative solution, using 4 online influencers to illustrate the characteristics of top Nissan vehicles. Their sizable social following was key in spreading WOM for this campaign.