OUTRE

Being one of the luxury and highly recognized hair weave/wig brand, Outre was lacking loyal consumers who will continuously buy their brand products.

Strengthen the brand awareness and generate brand excitement via integrated marketing communication campaigns

• 20,000 Facebook Fans
• 20,000 Email Sign ups
• 400,000 visitor to website

Age 18 to 45+, African American who is online shopping savvy; actively involve in online/social media engagement with brands within their preference

S.O.S (Support Outre Stylist) Community website and supportive digital campaign was B2B and B2C business solution which included marketing efforts such as, event-driven marketing, on-site engagement, social interaction and word-of-mouth sharing leveraging branding message: Empowerment of African American Women. — Ultimately increasing earned brand advocates in the African American community.

Facebook Campaign:
29,420 new fans
11,285 total new connections – 38% growth
29,653,543 total social impressions

Google ad Campaign
91,010 visitors
68.70% new visitors
66,688 unique visitors

Our digital and social strategy helped Outre to grow digital footprint to uncover opportunities to further boost sales lead to on-site retailers.