Hennessy's Asian American Luminaries

Hennessy X.O has long been the preferred luxury Cognac among affluent Asian Americans. To deepen its connection and broaden its appeal to the millennial Asian American audience, ADMERASIA collaborated with Hennessy to launch a series of content campaigns celebrating the transformative journeys and diverse achievements of Asian American luminaries.

Campaigns have included the docuseries "Original Odyssey," which reinterprets food culture and traditions across generations with Henrry Golding and Eddie Huang; the captivating "Hennessy X.O Moonfest," a Mid-Autumn Festival virtual concert hosted by Harry Shum, Jr.; and the opulent Year of the Dragon feast hosted by Phillip Lim, featuring an inclusive and dazzling group of celebrities. Throughout, Hennessy X.O seamlessly weaves itself into the meaningful moments and celebrations of Asian Americans, raising a glass to their ever-evolving stories.