State Farm

ADMERASIA partnered with State Farm to shift the perception that in-person assistance lacked value for tech-savvy Asian American Millennials. The 360° campaigns showcased how State Farm's "Here to Help Life Go Right" platform delivers real-world solutions through human-centered services, maintaining relevance among digital savvy Asian audiences. ​

The campaign featured four original videos, each tapping into key passion points — tech, family, entertainment, and cricket — while capturing the unique lifestyle and family dynamics of East Asian and South Asian audiences. By integrating real State Farm agents into the stories, the campaigns reinforced the value of human connection and personalized service.